August 2, 2010

All about Social Media - Internet's Official Style of Communication

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Pidgin 2.
Image via Wikipedia

Social media can be said to have 3 components

  • Concept (art, information, or meme).

  • Media (physical, electronic, or verbal).

  • Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
Common forms of social media; • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat. • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations. • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices). • Print media, designed to be re-distributed.

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

Examples of social media software applications include:


  • Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga

  • Micro-blogging / Presence applications: Twitter, Plurk, Jaiku, fmylife

  • Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg

  • Social network aggregation: NutshellMail, FriendFeed

  • Events: Upcoming, Eventful,

  • Wikis: Wikipedia, PBwiki, wetpaint

  • Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike

  • Social news: Digg, Mixx, Reddit, NowPublic

  • Opinion sites: epinions, Yelp

  • Photo sharing: Flickr, Zooomr, Photobucket, SmugMug

  • Video sharing: YouTube, Vimeo, sevenload

  • Livecasting:,, Stickam

  • Audio and Music Sharing: imeem, The Hype Machine,, ccMixter
Reviews and Opinions

  • Product Reviews:,

  • Q&A: Yahoo! Answers, WikiAnswers

  • Media & Entertainment Platforms: Cisco Eos

  • Virtual worlds: Second Life, The Sims Online, Forterra

  • Game sharing: Miniclip, Kongregate
In recent years, numerous companies and brands have used the platforms and channels above as well as many others not included here to market their products.
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