You don't need to be a user of social media to know that it's changed business as we knew it. Companies point customers to their Facebook page. Twitter has become mission control for customer complaints and praise as well as a place to cultivate brands more
Forbes (blog) ( 6/27/2011 3:54:05 PM -08:00 )
Which world leader has the most Facebook friends? Does it matter?
If popularity is power, we thought, how powerful are the world's sitting heads of state? Social media gives us an easy way to quantify a leader's popularity (or a city's popularity, or a corporation's, more
CNN (blog) ( 6/27/2011 3:01:00 PM -08:00 )
How to Measure Your Return on Social Media
Do you know how to measure the return on your investments in social media? Every day we measure returns on our marketing investments. We create e-mail campaigns, attend trade shows, hire SEO consultants—and measure results. more
BusinessWeek ( 6/27/2011 12:38:34 PM -08:00 )