June 25, 2011

Twitter Launching New In-Stream Advertising

Twitter’s Adam Bain has this week been discussing a new in-timeline Promoted Tweets product from Twitter during the Canne Lions awards. Indicating a release of promoted tweets into the mainstream Twitter system might be coming very soon.

Promoted Tweet advertising has been discussed and played with before by Twitter but it now looks to be edging closer to a release after extensive testing and development over the last nine months on the Hootsuite, a third party application.


When Tech Crunch spoke with Twitter’s Sean Garret about the promoted tweets, Garret explained:

“We’ve been talking about Promoted Tweets in the timeline since we launched Promoted Tweets …”  “We have and will continue to take a measured and thoughtful approach to how we may display them.”

Twitter has tried implementing a couple of promoted tweet advertising concepts within its feeds before but came across a large user revolt and need to back track a little on its implementation. But with the arrival of promoted tweets looking fairly immanent its success will depend a lot on how Twitter integrates the new advertising into its system. What are your thoughts on Promoted Tweet advertising?

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