Do you know the difference between being on the first page in search engine result pages (SERPs) and being on the third page? Over 700% in visitor count and business opportunity.
That is huge.
Having your website appear on page one of Google, Yahoo and Bing result pages using the right keywords can mean the difference between success and failure for your online endeavors.
How can you achieve this feat if you are not search engine literate or do not have the time needed to devote to search engine optimization? The answer is to hire a search engine optimization company or SEO expert.
What is SEO?
Website SEO or Search Engine Optimization is the technique of getting your website to rank highly in the major search engines like Google, Yahoo, Bing, Ask and more. These techniques include optimizing the website content, links, keywords, creating inbound links, creating and optimizing press releases, blog posts and more.
Social Media Optimization (SMO) on the hand involves optimizing your social media profiles and websites. Top social media websites includes Facebook, Twitter, YouTube, LinkedIn, Scribd, Flickr and more.
If you decide to hire a company or expert to manage your online profiles and websites, it is important that you hire the right company. Because getting your website indexed by search engines under the right keywords can be a slow and evolving process, hiring the wrong company can mean frustration due to wasted time, efforts and resources.
How to hire a good SEO Company
SEO companies come in different sizes and stripes. There are a lot of individuals and companies calling themselves internet experts and promising quick trips to page one on Google, Yahoo and Bing. Don't fall for that quick fix scam. That is all it is, a scam.
Let me tell our experience with a former client. This client whom we shall call 'Z Company' wanted her website on Google page one and she wanted it done in less than one week. She came to us and we explained to her that there is a difference between White Hat SEO and Black Hat SEO.
White Hat SEO involves doing search engine optimization the right way including optimizing links, web page content, site reviews, blog posts, forum commenting, press releases and more while Black Hat SEO involves using dirty tricks to get on Google, Yahoo and more. While the former involves a lot of effort and patience, the latter can be achieved with little effort simply by spamming the search engines.
'Z Company' wasn't ready for White Hat SEO so she went to a different company. Well, six months later her website was blacklisted by the top search engines because of the under-handed techniques of the other Company.
Look for a real SEO Company
What is a real SEO company? A company with physical office presence, has experts with years of experience on staff that can intelligently answer your questions, and give you updates on their efforts and results. Their experts should also be able to demonstrate past achievements.
These real SEO companies study and understand current social media and search engine trends, follow the rules and employ ethical standards when working on behalf of your business. They understand that cutting corners can get your website blacklisted by the search engines and create problems for you down the road.
At Renegade Advertising, we understand these SEO and SMO rules and follow them diligently on behalf of our clients. We also have experts on staff to answer all your questions and help you understand what it takes to be successful in today's social media saturated environment.
Make the right decisions and watch your visitor count and profit soar.
Felix Ofiwe has over 10 years experience as a Web Content Manager and SEO expert. He is the Web Content Manager and SEO expert at Houston, TX based Renegade Advertising, Inc., a social media optimization, online advertising and SEO company specializing in email marketing, lead generation, website design, search engine optimization (SEO), social media optimization (SMO), pay-per-click (PPC) campaigns, social media marketing and graphic design.