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Algorithms aren’t going away anytime soon now that websites have a better way to directly describe their content to major search engines. Earlier this month, Google, Bing and Yahoo came together to announce support for Schema.org, a semantic markup protocol with its own vocabulary that could provide websites with valuable search exposure. Nothing will change overnight, but Schema.org is important enough to bring the three search giants together. Websites would be wise to study the basics and come up with a plan to give the engines what they want.
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Schema.org attempts to close a loophole in the information transfer from website data to presentation as search results. As they note on their homepage: “Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data.” How Schema.org Will Change Your Search Results & What it Means for Marketers - Yahoo! News