LOS ANGELES (AP) — Justin Timberlake's longtime manager Johnny Wright said Friday that a talent show or some other way of developing new artists will be core to the revamp of Myspace.
The kernel of an idea is what has emerged from a frenzied two weeks of deal-making that brought the former 'N Sync pop star into a partnership with new buyers of the ailing website.
"Whether it becomes a talent competition or something like that, those are things that we will still flesh out," said Wright, who has managed Timberlake since his 'N Sync days. "We definitely want to bring the industry back to Myspace to really look at the talented people that have put their faces there."
Timberlake and the new management of the social networking site will explain their plans at a press conference Aug. 17.
His new partner is Irvine, California-based online ad network operator, Specific Media. It said Wednesday afternoon that it had bought Myspace from News Corp. The deal was for $35 million, mostly in stock.
Hours later, Specific Media said in a second release that Timberlake had become a part owner and would be a creative force behind the social network's revival with his own office and staff.
Timberlake's partnership deal hadn't been completed until 30 minutes before Specific Media's Myspace purchase was made public.
It capped a rushed courtship, starting with an idea hatched by Nicole Winnaman, a branding executive who has also worked with Timberlake since his 'N Sync days. Talent show mulled for Timberlake's Myspace - Yahoo! News