There is some misconception among internet marketers that just using WordPress, without any SEO optimization, will translate to tons of traffic and the first page on Google. Well, I am here to tell it to you that following this advice will most likely leave you devastated and broke. The only thing great with WordPress is that it is very easy to optimize and accommodates plugins like fish to water. To help you improve on your rank I have compiled a list of things that you should do to optimize your blog.
In the internet marketing circle, they say that 'content is king'. Truth be told, a search engine cannot be able to see your site and deduce what it is about; it can only read the content that you have posted and analyze it. This is why you should only post unique content that is of high quality.
The other thing that you should pay attention to is the searchers that you are targeting. What keywords are they typing in the search engines? Always base your content according to how a person will look for it. Analyze how the search engines go through your content, how it evaluates it and finally how it presents it on the results pages. This will aid you in aligning yourself with the search engines.
Another issue to consider is the theme that you are using on your WordPress blog. Always understand that a search engine scans your pages from the top left to the bottom right. If the theme that you are using has some funny sidebars on the top left and throws your content to the most right side of the site, think again. Make sure you choose one that is friendly to the search engines, friendly in the sense that it gives your content priority from the top left to the bottom right. This is one of the basic WordPress SEO optimization points that you should keep in mind.
One more thing that you should look at is the combination of your keywords to the links and titles that you use in your site. When a search engine has gone through your content, it comes up with a variety of keywords that have appeared frequently. It then compares this list to the words found in your titles, subtitles and links: the more they tally; the better off you will be in the rankings.
For those who are mostly engaged in building WordPress sites with a lot of images on them, make sure that you have used highly relevant titles and 'alt' tags in your images. In such a site, the search engines digest the little content there is and deduce what keywords to rank you for. Apart from making your site easy to navigate, relevant titles and 'alt' tags will direct the search engines on what you want to be ranked for.
Finally, backlinks play a major part in WordPress SEO optimization. When it comes to link popularity, it is not how wonderful your blog is; it is how good the sites that link to you appear in the eyes of the search engine. Make sure that only highly rated sites link to you.