May 27, 2014

Google Surprising Secrets (Full Documentary)

0:19 Co 0:31 in 1998 you corporations founded this mission would be to 0:35 organize Paul Wilson from Asian make it universally accessible and useful 0:39 its estimates it will take three hundred years 0:43 before which is that cool 0:48 I'll 0:51 on and 0:55 successful companies start with very audacious goals 0:58 and there's no question that the Google organize all the world's information 1:02 and making it useful was our nation's core and we started with the web 1:07 we see our mission is much more than just the web we see it is really all I 1:11 love the way we communicate where we think 1:14 said because there's so much of it 1:17 who may have started out as a simple search engine but today was applications 1:21 like 1:22 an chrome we Picasa collapse 1:25 YouTube and Google ocean and now units on smartphones it's becoming a internet 1:30 powerhouse 1:31 this technological tsunami course force 1:34 almost daily from its development teams located around the world 1:38 in the process 1:43 who has become will vacuum cleaner digital 1:46 deter it handles and estimated twenty in a way to deter 1:50 everyday sequel about 130 1:53 billion photographs a fight between songs on my part 1:58 it also deals with more than a billion searches 2:01 today no searches leave a digital footprint every person visiting the site 2:06 well one other interesting things about Google searches 2:09 is that really is a database of intentions it is 2:13 incredible collection up what you were thinking 2:16 any given moment based upon what you're searching for 2:19 based upon what you're writing and emails and 2:22 any institution who has access to that I 2:26 can um have power over you or potentially adversely affect you 2:31 I'll do you know what this might be because I'm in North Dallas 2:35 good founders Sergey Brin and Larry Page Wow 2:41 okay I don't really less was my first thought but this is what helped me see 2:46 it 2:46 this is what we want at the office that actually runs mealtime 2:50 and every one of those rise in das presents 2:54 probably about 2030 searchers their ultimate goal was to make Google into an 2:59 all-knowing entity so this session is supposed to be about the future 3:03 sci-fi taco is free for about it and 3:07 to do with the perfect child during search you really have to be smart and 3:10 socks 3:11 the ultimate search engine would be artificial intelligence so that's 3:14 something we work on 3:15 is somewhat ironic that the use in image of the rule computer HAL 3:20 from the movie 2001 a Space Odyssey when they are promoting such a benevolent 3:25 message 3:26 I'll partly we wanted to want to make the world a better place 3:31 you fathom 3:35 in every day you you would be 3:39 the fares 3:41 news 3:43 in just over 10 years who has become one of SOCOM valley's biggest 3:47 most unconventional players in in that time it's cultivated 3:52 and image large but the nine persons affect public perception 3:56 is changing from Google began to scan and digitize millions of books 4:01 authors and publishers responded not with rose but lawsuits alleging 4:05 copyright infringement 4:08 news 4:09 long if it will news was launched who became the target 4:13 condemnation by the complete which accused it of destroying their head 4:17 business 4:17 being responsible for plumbing circulation ratings 4:23 with Google's YouTube site the music and television industry see a threatening 4:27 competitor 4:27 undermining their traditional methods me money us 4:32 and when Google started photographing streets 4:35 oakridge privacy advocates 4:40 wherever or whatever expands into 4:43 always seems to be a common by disruption 4:46 people and never controversy does arise 4:49 one falls back on corporate model was born out when 4:53 truly global employees version to corporate speak having come from Intel 4:58 I've had the I don't want to work at a big company idea in the back of my head 5:02 and sighs interested in something that would be 5:04 a little bit more provocative 5:07 a little more interesting and and maybe make people uncomfortable 5:11 and so just sitting there and the median OS is trying to think I've have 5:15 something interesting and so what were popped into my mind was just don't be 5:18 evil 5:18 when I came and I thought this was a joke I thought that it was 5:22 just a way of marketing within the company 5:25 and one day I was sitting in the room and I'll never forget 5:29 have a discussion about advertising wanna engineers named Ron 5:33 houses fist on the table and says that's evil 5:36 and all of a sudden conversation stopped 5:40 it was as though everyone had jumped around the table with me and hid 5:42 underneath it 5:43 and all of a sudden it focus the conversation whether this particular 5:47 change was positive or negative 5:49 for customers we all truly did not make the change 5:52 for that reason it's not about motto but it's misplaced because 5:56 it gets increasingly difficult to say that one is not 6:00 evil arm when thinking about the scope have different 6:04 activities that that service providers are involved in 6:07 it's no longer just search I'll 6:11 the search engine Google was born in that hot bed of technological innovation 6:15 the computer science department at Stanford University 6:19 ok Larry Page and Sergey Brin met 6:22 as grad students in 1995 have much in common 6:26 the fathers were both college profs and their mothers were scientists 6:30 both were born in 1973 both 6:34 grew up with and loved anything to do with computers 6:37 RPC program is very selective 6:41 by it's not like when the showed up the first day as an all this is the smartest 6:45 person I've seen in my life have to go see a meal 6:48 was wanna Sergey Brin advisers working with him on some 6:51 data mining problems the one thing that stood out about 30 with his 6:56 age I got him here as it hits the suit was nineteen-years-old 7:00 so that was a me think that stuck in your mind was when you saw him is just 7:03 very young kid 7:04 who you lock it was very smart Sergey Brin born in Russia 7:08 was some math prodigy love swimming in gymnastics 7:11 page was the inventor looking to change the world 7:15 in at some point I don't know exactly when they 7:18 connected and started working together on on the search engine 7:23 they created their /url you search engine from off-the-shelf computer 7:26 components 7:27 some which the Big Ten borrowed from the University and after the max 20 per 7:31 person 7:32 credit scores they came up with some ingenious solutions 7:35 to their limited finances and then Larry discovered that 7:40 he could get a better deal by buying the individual desks without the cases 7:44 are and there but they built their own machine and 7:47 they got more storage for the same amount of money the structure me love 7:51 toy building blocks 7:53 their secret algorithm sauce which they called backrub 7:56 cobble together revolutionary new search engine 7:59 on previously see that the ordering 8:03 ages was substantially better that point of this stuff was 8:07 was was provided in the mid 1990s Alta Vista like the majority of other search 8:12 engines 8:12 only a text ranking results based on the number of times a keeper appeared 8:18 Larry and Sergey search engine was far more sophisticated 8:22 with a mathematical algorithm but look at the number of links to and from 8:26 internet sites thinks the higher the rank 8:30 the first search 8:33 I ever typed into Google was Canadian exchange rate 8:37 and it gave me exactly the 8:41 right information than I ever could use both Canadian exchange rate 8:45 and so on and I was hate to use the word 8:48 blown away but I was blown away by the fact that I could find exactly what I 8:52 wanted so quickly 8:53 I think they realize is that working on it in the context of the university 8:59 research project didn't give them the scope in the scale that they really 9:02 needed to make it work 9:03 so is a political leave lets go of to accompany 9:06 get working and then we come back in finish up the research 9:10 Larry and Sergey were preparing to leave Stanford to start up their search engine 9:14 company which 9:15 by this time the registered has Google I'm spilling over mathematical term for 9:19 one with a hundred see rosa 9:21 meanwhile we continue to participate in the computer science program 9:25 they have presented some work done a search engine 9:29 am naturally given my interest somewhat imparted 9:32 who had its very first employee Craig sourcing 9:36 fill a PhD candidate all so 9:39 there are three of us at the beginning and it seems like forever that there 9:43 were 300 sb 9:44 cared a lot about culture fit and there are some people who we 9:47 refused to hire even though they seem technically to be 9:50 very you know very qualified because they 9:54 just did not have the personality to work well with us 9:59 the three Stanford post grad students opened up corporate headquarters 10:02 in that case she also convey Lee garage 10:05 the company began to expand going in 10:10 January 1999 which is a few months after they'd started 10:14 there were four other people at the company including Larry and Sergey at 10:17 time 10:18 and they already have a house from someone who is still living there and 10:22 who is now a vice president at Google 10:24 and the computers the rose working in offices are in bedrooms if you will 10:30 and the begrudge was included we had with your printer there will ping pong 10:34 table there 10:35 but but the the whole company was not living in the car 10:38 you told me we're kind of brush I made sure that we did it was maybe one day a 10:42 month 10:43 or one every two months but I make sure that every so often we go out track rosh 10:47 ever do some work there I want to be able to tell people 10:50 times like this that we started in the garage and so for the record we started 10:54 in a garage 10:54 it's just in a garage that had rooms in the house attached to it as Google 10:59 outgrew its garage had moved corporate headquarters into regular office space 11:03 in downtown Palo Alto 11:05 were Palo Alto back for just like 11:08 a restaurant house my goal was to good for the first time every night 11:11 me eat out general time we it out once all the time in fact 11:15 the company was expanding quickly and soon removed again 11:19 with few restaurants around this new location variance are you decided 11:23 there will be more efficient and more cost-effective if they have their own 11:27 kitchen with our own chef 11:28 the one who was chosen head on his resume Justin 11:31 cooking for the band the Grateful Dead they offered me shares in the very 11:35 beginning 11:35 and I was very reluctant you know I talked to my dad about it as a 11:40 parties guys want me to give them money for the shares 11:43 company that is in public and he sighed 11:47 it's a scam don't believe them don't you give them a dime 11:50 unlike other search sites the Google homepage was clean 11:54 inefficient free love annoying banner ads and popups 11:58 three-page answer hebron watched as their search engine Google 12:01 became more and more popular but i'm just still wasn't translating into real 12:06 money 12:06 they had no viable business plan to make will turn a profit 12:10 most going our founders decided that for the longest time that we were going to 12:15 get into the ad business 12:16 however I think the breakthrough idea came when we said look why don't we just 12:21 short as did our 12:22 purely take space and doesn't have any 12:25 you moving images or distracting staff based on the search Google would provide 12:31 simple as for people to click through 12:34 so on October 2000 who embarked on a new business 12:38 online advertise 12:43 almost immediately had money started to flood in and pressure grew on Larry and 12:47 Sergey from their venture capital's 12:49 investors he wanted an experienced CEO 12:52 to run the place 12:57 married sir you chose a seasoned veteran 12:59 the tab world Eric Schmidt he had successfully run software maker Novell 13:04 and before that he was with Sun Microsystems but perhaps what was more 13:08 important for the founders was that he shared with them 13:11 the background as Computer Science Engineer married to a strong 13:15 entrepreneurial drive google has taken the position 13:20 creativity occurs from individual entrepreneurs 13:24 deep inside the company often who have an idea but don't have time to work on 13:29 so we that a concept called 20 percent on 13:32 in every technical person in the company is 13:35 sposed to we encourage them spent twenty percent other professional time on 13:40 things that they find interesting 13:41 not things that we find interesting employee number 23 call but great 13:47 who was the originator of the motto don't be evil. was also the engineer who 13:51 in just one day 13:52 came up with Gmail email program used internally by Googlers 13:57 there are a lot of objects is even doing 14:01 gmail the first placed on a big 12 is that there's no way to make money 14:04 email so there is this idea has been floated around that maybe you could do 14:08 targeted advertising 14:09 for example if you get in email about a ski trip 14:13 if you look at maybe an advertisement for for ski equipment for gloves or 14:17 something like that 14:18 he decided to try writing some code to see if it was possible for from 14:22 computers 14:23 the scam the Gmail messages in speed opened for United 14:27 but I write an essay people were pretty excited about it 14:30 in not not always in a positive way some some people 14:33 where thought there was actually a terrible idea when I recall from the 14:38 meetings which occurred over about a year 14:40 was this constant debate of what kinda features would advertising work 14:45 and so forth we also believe started to try it we in fact lab launched gmail on 14:51 April 1st 14:52 it was seen largely as a joke additional targeted as to Gmail in 2004 14:57 proved to be no joke adding to Google's ever burgeoning bottom line 15:01 who had transformed itself into an advertising money making machine 15:06 now we talk about publicity 15:10 the Google I P O has received more published City 15:13 that any other I P O in history from 15:17 was preparing for its initial public offering of stock it had to the school's 15:22 a closely guarded secret 15:23 that it has staggeringly large revenues and profits 15:27 took most investment service was a price 15:31 in me who a very attractive stock to mmm 15:34 console August 19th 2004 15:39 first day of trading the who fears saw the creation of friends 15:43 a freshly minted use whose early investors 15:47 and for school employees had struck for model for people who get into a company 15:53 because money 15:54 and IPOs a big deal any exit strategy bought by someone else you 15:58 have a public offering whatever it's a big deal and it causes you to rethink 16:01 your life cuz your dream has been achieved 16:03 I'm doing okay I'm comfortable I am 16:06 most people would consider me wealthy I consider myself wealthy 16:11 Larry and Sergey were no way beyond wealthy 16:15 took just six years for them to become billionaires 16:19 from company Google had become one of the world's top search engines 16:23 you made into dictionaries 16:28 as a verb who who as a technological foo 16:31 has become part of pop culture and young people's perception 16:35 who is a cross between a college dorm D Kevin 16:39 means that guy who sees more than a million job applications the year 16:42 you come to Google and first time really feel like 16:46 everyone knows what they're doing knows better than me 16:49 so just what does it take to remove the chosen few 16:53 selected to be a movie the pool plaques as it is known where the Googlers who 17:05 inhabited 17:06 for me to feel that they are the best and brightest 17:12 review complimentary meals to subsidize missus service 17:16 the free laundry 17:20 as well as a barber shop on wheels I feel one of the greatest thing about 17:25 Larry and Sergey 17:27 are they were really really smart people and they were going in but I think 10 17:31 one of the best things that they've done is they also make sure the D surrounded 17:35 themselves with the best and most billion people that they could find 17:38 Google which seems more than a million job applications a year 17:42 however to join the ranks of some 20,000 worldwide Googlers 17:46 requires passage through grueling series of tests and interviews 17:50 regime Saturday another Stanford computer science graduate but we're a 17:55 and a number of high-tech companies 17:57 before approaching Google I probably went through somewhere between 10 to 15 18:01 interviews at the time 18:02 and then finally my last interview was with Larry and sell 18:06 you know literally I just came in one day and actually got to sit down related 18:09 pages: office 18:10 and and interview with him and asked me a bunch of tough questions and 18:15 in didn't quite know how I did but 18:18 but apparently he liked me enough to the point where they decide to give me an 18:22 offer 18:26 mine was highly prized employees at Google just after computer science 18:29 engineers 18:30 a new hires called the PM's or so should product managers 18:35 a large part why Google hired associates like 18:39 my position so see product managers out of school at that point was 18:46 to be able the culture these future product managers like myself 18:51 in the way Google wanted them to behave mostly young 18:55 recent graduates with incredibly high test scores if you give an enormous 18:59 amount of responsibility in a story 19:01 early in their career and its when are prioritizing 19:04 very hard right now because we don't think it's gonna it was replaced the 19:07 personal started from day one 19:09 among the most recent crop up the PM's is a Canadian 19:12 Jeff Harris job than actually doing which is an associate product managers 19:16 kind of design for people to have a technical backgrounds by it 19:20 aren't necessarily interested in coating day-to-day so 19:24 white my job ends up being is communicating with the engineers to do 19:27 cold all the time in Canada just making sure that all the engineers are working 19:30 together towards the same 19:32 call song just turned 22 19:36 I the biggest surprise 19:39 and working was probably how open it is about everything that we're doing so 19:44 I can just look it up are internal site and see 19:47 details on every single project that's out there which is which is great from 19:51 an organizational perspective 19:53 balloon might be highly transparent 19:57 internally it clicks so many of the other big Silicon Valley 20:01 high-tech companies extremely sensitive would put outsiders are allowed to 20:06 report 20:07 whether that be called on monitor screens with the tools on the way 20:11 towards 20:12 which are seemingly everywhere we believe in having white boards 20:15 all over the place and the reason for that is really spur creativity 20:19 us so that you know you can you can draw things and communicate ideas and 20:24 and work with other people on that idea is secured 20:27 Nick here their ability to publish programmatically 20:31 release the same time his idea and so a lot of times people will pull out their 20:35 phone 20:36 and take a picture have the whiteboard and send that around as an email 20:40 you know does end up being Parliament notes for the meeting size having white 20:45 boards and food stands everywhere 20:47 the other striking feature with Google offices 20:50 is the absence of paper we operate very much in 20:56 paperless hair you know one of the things that we've done here 20:59 Google's that users have laptops that they carry with them to you 21:04 the meeting sit there and a lot about note taking is done electronically so 21:08 they can be 21:09 instantly shared with people and insatiable appetite for the new and 21:13 innovative spanning a wide spectrum of technologies 21:16 means Google is constantly on the prowl but not everything up courses invented a 21:22 Google 21:23 we also have teams looking for great technology 21:26 in small companies that we can pick up that we can buy 21:29 where they would benefit from the structure of Google was plenty of cash 21:33 in stock at its disposal 21:35 who is able to scoop up companies it's interested 21:38 that's how you too became Google Product has sued Google Earth 21:42 Picasa as well as a web-based word processing program called 21:47 greatly Bradley was a word processor in the browser 21:50 just go to it as a normal web site and it just works Google noticed it because 21:55 we were 21:55 you know getting a little bit oppressed Google Book greatly in hired its 22:00 founders to help develop it further 22:02 my experience has been a lil bit like I was a kid 22:06 folding up little paper boats in a stream somewhere and it's really fun and 22:09 you know daddy warbucks wonder by Ann said keep this is great 22:13 here's a pilot four inch thick plate stealing army arc welders go build me a 22:17 battalion a battle shits 22:21 ricky is moved into Google Docs word processor that moves the application and 22:25 its 22:25 dealer from the personal desktop computer two goals servers 22:29 it's a little bit strange is trained and if I R 22:32 you know 42-year-old grey beard our really is kinda 22:35 not at all but here that's 90th percentiles 22:39 and what it is but the others were young engineers here 22:42 um that it doesn't doesn't bother me I think it's it's interesting to me I 22:47 think I've 22:48 every gets this point in their career where things begin to seem obvious 22:51 I know mind for technical culture here I'm not intimidated by it 22:55 I'm very productive fierce 22:58 kinda meeting coder when I'm writing code and they're all free to be so 23:01 I don't they don't bother me I was in here 23:06 when they found it but my understanding of the founding conception of the 23:09 culture is 23:10 they want to do things and see things from an engineer's perspective 23:13 you from that perspective efficiency might very well be 23:17 and engineers prime directive right now I'm looking at the open a text document 23:22 Ingenio nick is in there 23:24 most other teams do this every morning there's a stand-up meeting it's meant to 23:27 be resource for 10 minutes long 23:29 your you're not supposed to speak for more than about a minute so 23:32 I continue unit testing the pencils the conch shell from the Lord of the Flies 23:36 more that line 23:37 so that's the whoever has the pencil is talking that's why it's very efficient 23:41 mediator 23:42 five minutes to tell the whole team was going on another meeting where members 23:45 of the Google Docs team 23:47 get to discuss problems is during their weekly rate Lee walk 23:50 I think it's interesting to for you big things that changed the world i think 23:54 thats 23:55 what I like about being Google we want to change the world through we want to 23:59 do great things 23:59 what's wrong with the what victory hours 24:03 right everywhere 24:07 okay don't know it's cold wet spring you get to deal with tens of millions of 24:11 users and you know 24:12 Big Data Center in big machines a big engineering is really fun 24:16 who computer geeks the fun really begins in 1977 24:21 in Assoc on Valley garage went to college dropout started a company called 24:26 Apple launched a revolution the personal computer revolution 24:30 the power of the desktop computer unleashed across millions of homes and 24:36 offices 24:36 around the world changed everything but now 24:40 after more than a quarter of a century of insinuating itself into our lives 24:44 the PC has lost pretty well hope its original she wins lost 24:51 google has set its sights on creating another revolution 24:54 by eliminating the need for desktop computers it wants to put as much of 24:59 that 24:59 data as possible onto its from servers I'll 25:03 one other things i think thats under-appreciated this from the very 25:06 earliest days including at Stanford 25:09 they were great minimizing the cost for putting together computer systems 25:15 and they've carried on that's ability to 25:19 to deliver a huge amount of computing power 25:22 at a relatively low cost 25:25 ok 25:26 from its beginnings Google had made it a priority to manufacture as cheaply as 25:30 possible 25:31 all the servers and storage facilities handles fast search 25:35 logging off the internet an ass the Internet has grown 25:39 so has a need for increased computing capacity ok 25:45 Google builds large data centers we use 25:48 personal computer components and we build a lot of specialized systems 25:52 how to deal with the kind of scale it is required 25:58 skill is at the heart of Google only to school have access to almost limitless 26:02 computer power 26:03 but perhaps of greater value it has accumulated 26:07 a massive collection of danger data that can be used for testing 26:11 and a scale unseen by most new computer engineers 26:15 my office made and I would just 26:18 painting around some ideas and and we're talking about 26:22 something that later turned into something close to google bookmarks and 26:26 know we did a little bit a math and said am that'll be about 26:29 I don't know for petabytes of data that doesn't seem so bad 26:34 and and that sentence for petabytes of data that doesn't seem so bad 26:38 is something that before I had been a Google for a month I i woulda been 26:42 shocked to hear those words coming outta my mouth 26:44 shopping for petabytes 26:47 is the equipment a four million gigabytes number so staggeringly large 26:53 that it is nearly impossible from your mortal suffer his memory increases in 26:59 capacity increases in price 27:01 who's moving into something called cloud computing 27:04 the whole idea behind cloud computing is too 27:08 go ahead and get everything on their server 27:12 with the professionals for managing problem today is 27:15 you've got all your stuff on your computer you drop it you break it you 27:19 deleted it's a disaster 27:20 I put everything that's important somewhere else 27:24 keep it secure keep it under control it's available to you on 27:27 every demand on every device in every everywhere you look the move to the 27:32 cloud is 27:33 assuring in a revolution and how we communicate how we work 27:37 how we play in fact how we live people wonder 27:41 what's going to happen information that is 27:45 mine personally its my bank records my health records whatever it is 27:50 I but I don't control I hate sitting out there somewhere 27:54 on I have a distrust whoever has it to not do things with it I wouldn't want 27:58 I'll justice move into the clouds 28:01 offering the back door for governments and corporations to secretly 28:05 access data quote us of 28:11 %uh 28:16 give everyone's Digital Desire is moving into computer clouds 28:19 just worm are these clowns mom has touched down in the foothills of the 28:23 Blue Ridge Mountains 28:25 in North Carolina this was once the heartland American fridge manufacture ok 28:31 than in the 1990s cheap labor from overseas so full of the jobs 28:35 leaving behind a devastated economy a.m. 28:38 awful lot of accessible Christie just so happens that computer data centers 28:45 perforations users about Christie to run the service and a cool vast quantities 28:49 water used for refrigeration 28:51 town alone or had plenty of balls 28:54 and so lonely 2005 Google King Kong 28:58 but he can clog MC Chris I'll 29:03 from Google's respective at least as I understood it was that 29:06 um the race to build these data centers is so intense 29:10 and the information at least AC is so proprietary 29:14 um that they didn't want any of their competitors 29:18 to get wind of what they're doing 29:22 teaching rory is a lawyer and a member a balloon or city council 29:26 was involved in the closed-door negotiations with coop 29:31 they would reveal information to us that we couldn't revealed anyone else 29:35 Google definitely had an attitude like bout it's our way or the highway 29:39 this is the term world these are the terms we're offering take them or leave 29:42 them 29:43 just good local and state officials more than ready to reach a deal 29:47 that would bring cool to this devastated County be offered Google a thirty year 29:51 tax break 29:52 property and equipment ok 29:55 it was worth ask me $165 million dollars 29:58 over thirty year period well 30:02 from these digital warehouses estimated to cost $600 million dollars apiece 30:06 closest real deal ok your the emails 30:10 the photographs to music videos the maps 30:13 in the searches that have made Google beat diesel collecting powerhouse 30:17 ok 30:19 Google does not divulge how many server farms 30:22 Brunswick like got it is rumored that there are some three dozen 30:25 from around the world hold digitally connected 30:29 not firmly planted on like fuck my change 30:32 ok who has filed a patent to build data centers 30:37 ok on the open sea powered by the latest technologies in harnessing wave energy 30:42 will servers would sit out on barges expectations that see brown servers 30:47 would be much cheaper to run and they're certainly wouldn't be any real seat or 30:51 property taxes to pay 30:53 working model has yet to be built but cool is a corporation a place to move 30:57 quickly 30:58 on cutting-edge technologies gold good 31:03 over Google took its time breaking opening up an office 31:06 China the growth in Internet usage in China's staggering 31:13 2009 its internet users 31:17 surpassed the entire population of the United States 31:20 was an exploding market made more complex 31:29 by censorious cold 31:33 we will delete an entry in China we were late because we were concerned about 31:37 some of their content loss 31:42 in order for Google to set up an office in China 31:44 it had to agree to block certain sites from its search results 31:47 the chinese government decides who gets past the Chinese firewall 31:51 to run Google in China 31:55 be landed cicely a senior executive at Microsoft 31:59 who was once in charge of their operations in China 2005 cicely found 32:05 himself 32:05 the role of nuclear as you Googlers are called 32:09 when I joined Google and use the word shock to describe but I felt I saw 32:13 and i think is a combination of things is a combination 32:17 have the Google values and that's just how young and happy this company what's 32:22 up 32:24 it's my goal to make culture in the Google China office 32:29 as close as possible two backs of Cougar Mountain the office 32:33 its impossible to make its exactly the same because the Chinese culture in the 32:38 American cultures are different 32:42 nothing separates these two countries more than was packed 32:45 using the Internet the average 32:48 in a user is 25 years old time 32:51 versus about forty-two United States so the difference is a substantial 32:56 and the usage patterns is also quite different dade the Chinese users because 33:01 they're younger 33:02 tend to like entertainment games 33:05 music video tend to do less of searching in e-commerce 33:09 are similarly when they use the web they tend to want something that's very busy 33:14 Miriam very exciting as opposed to simple 33:18 is interfaces internet cafes are filled with young people many of whom are here 33:23 because at home they will be forbidden to play these games and movies 33:26 what it seems is not forbidden 33:30 either here or at home is downloading pirated music 33:34 home we know this that 33:38 most Chinese users on the Internet 33:42 download parotid for unlicensed music 33:45 through other search engines and Tom this become a habit 33:49 and I think most users find that to be a entitlement 33:53 so our 33:58 efforts to try to build perhaps a paid 34:01 I paper download or even a subscription service 34:05 are ended up home with clear conclusion 34:08 they would never take off who engineered a product manager use their 20 percent 34:13 I'm 34:14 to come up with to music for free music download that has the support 34:18 the major record labels so we hope we found the formula 34:22 that world arm not only be successful popular but also profitable 34:28 for record labels for a partner and trust 34:33 the Chinese government appears to tolerate the pirating music 34:36 it seems to show less patience for who ok 34:40 recently accusing him of spreading pornography your 34:43 Google's registered in China so we have to follow the chinese loss 34:47 whatever 34:50 arson are 34:55 our employees are Chinese citizens they in would have to follow the chinese last 35:00 wherever the horn 35:02 on Chinese laws meant that Google searches from within China for such 35:05 things as 35:06 from gone to bed independence which Inman Square protest 35:10 produced quite different results from those that appear on screens 35:13 outside of China an asshole operated for four years 35:18 the morning January 2010 35:21 Google announced that it would stop censoring its search results 35:24 due to a major cyberattack originating in China 35:28 targeting Google's intellectual property in the Gmail accounts of Chinese human 35:33 rights activists 35:34 while China insists that its laws must be obeyed Google warned that if 35:40 discussions with the Chinese government to 35:42 operate unfiltered search engine prove unsuccessful 35:45 it could shut down operations in China ok 35:49 ok however there were no discussions with the government of the United States 35:53 when shortly after September 11th 2001 35:56 if passed legislation that gave itself Road surveillance authority 36:00 allowing yourself unprecedented access the people's 36:04 digital footprint well and these 36:07 powers are quite broad now the range from 36:10 getting access to credit reports on individuals 36:14 are two gaining access to the communications data 36:17 are two more broadly being able to send the letter 36:20 to any data holder and say please review all the information you have about this 36:25 person 36:25 and don't tell them and don't tell anyone hours as the idea the National 36:30 Security Letter 36:31 at the old chronic Privacy Information Center in Washington DC 36:37 director Marc Rotenberg is concerned about the new digital information 36:42 that's migrating to the clouds a computer server farms 36:45 I'm not saying that the government shouldn't get access to that information 36:51 under appropriate circumstances in fact in some instances it's it's vital 36:55 to pursue wrongdoing and and criminal investigations 36:59 but we need oversight we need accountability we need transparency and 37:03 the problem with cloud computing 37:05 has gone it's going to make it much easier 37:08 for government to engage in this type a surveillance secretly 37:12 without people knowing that their personal information or business records 37:16 are being turned over 37:17 I've asked people at Google to simply report statistics on how many subpoenas 37:23 and warrants they get 37:24 every month you don't have to say anything else it on to say what the 37:27 subpoenas warrants were about 37:29 just a number how many do you receive arm 37:32 but they didn't like that suggestion and out and rejected out of hand 37:36 person Google juggernaut plows ahead digitizing 37:40 everything in its path innocuous new furious 37:43 City Washington DC s opted to wean itself off Microsoft Office 37:48 and switch to collection up Google applications Google's 37:53 offer a cheaper more secure and more collaborative life in their clout 37:57 proved just too enticing to turn down 38:01 the trust issues central to our whole brand 38:04 if Google were to violates someone's trust Press of course would kill us 38:08 and all of a sudden people would withhold the information they stop 38:11 searching 38:12 revenue would go down to be a terrible thing terrible for our company terrible 38:15 for them 38:16 we take it very very seriously some people don't trust this naive altruism 38:20 that 38:20 you know we're really trying to make products that make you feel better they 38:23 see 38:24 you have some sort of agenda that we're trying to like you know control the 38:27 world or whatever 38:28 whatever they see but what can I say 38:32 you know we come at a grad school background and we don't think like that 38:36 up but Google also has to worry 38:39 about a band of young upstarts ready to change the world of search 38:44 discord in Google's original model but data crunching search engine 38:48 the are approaching search from a different angle 38:51 you want to harness the power of what was known as 38:54 the wisdom a friend's I think that this is the place 38:58 that is going to define the next several years 39:02 I'll above what the internet and world is really about so why 39:07 is some leading for Qutenza social search 39:10 X coolers ready and willing to challenge 39:13 their X employer with almost 20,000 employees worldwide 39:22 focusing who is beginning to see some movies 39:25 early hires leaving for what they see as the next big thing 39:29 in a down market district of San Francisco 39:32 and internet startup has an abundance of good corporate DNA 39:36 several of its founders rx coolest 39:39 with their company hard work possible be on Google 39:43 and transform search itself we we like to call social search it's the nation 39:49 have 39:50 your really searching for the right person 39:53 on in the moment and and it's not that you want 39:57 to know their bio it's that you really want interact with them 40:01 because they know something that will help you in your moment 40:05 sometimes it's not really written down on a web page but 40:09 someone out there really does know the answer and we all have 40:12 social networks aardvark is basically utility that that lets you tap into that 40:17 just on the highway 40:21 in a nondescript industrial mall in so-called Bali there's another social 40:25 network start-up 40:26 with its own list very impressive pics Cougars 40:29 including Kobach so famously or perhaps 40:32 infamously going Google's motto don't be evil there twenty company called 40:39 FriendFeed 40:40 is developing a new social network serves the cheers and keep struggle with 40:44 friends are listening to 40:45 weaning and posting on the web none of us really knows what's going to happen 40:50 next 40:50 but in many ways I find that sexy part of the fun over star 40:54 at a big company I can pretty easily predict what's gonna happen next year 40:58 start if you have no idea what's going to happen next you know next year could 41:01 be 41:02 could be issued successor could be issued failure who had been eyeing 41:08 FriendFeed for possible acquisition 41:10 but before friend feat could even reach its second year in business 41:14 it was gobbled up by social network phenomenon 41:17 Facebook for reported fifty million dollars 41:20 Facebook founded by Harvard dropout in 2004 41:25 has undergone an explosive growth from represents a real challenge to 41:30 at the same time attracting a surprising number affects Googlers 41:35 I think leaving Google is 41:38 and and choosing from the Facebook just demonstrates how 41:42 compelled and convince fam about the important to Facebook mission 41:46 Facebook along with Twitter are currently the hottest social networks 41:51 around 41:51 and they have realize that they're kinda friend base recommendations 41:55 is a formal search far removed from Google is called calculating 42:00 algorithms for most people 42:03 outside of Engineering the world is about relationships it's about 42:06 connecting with other people 42:08 and that X and Facebook really is that next step 42:11 in the evolution of what really matters from a technology perspective 42:14 Google had in fact into the social network market with something called or 42:18 could 42:19 overall tremendously popular in India and South America 42:23 it has failed to attract any large following 42:26 among Europeans and North Americans who really 42:29 didn't jump into social networking business and I think that's partly the 42:32 personality the founders I think their engineers who 42:35 no small talk with your friends is not the priority is getting information from 42:39 the scientific world 42:40 his priority so I think in some sense there was always a bias that 42:44 this was sorta not very interesting not very important why would you wanna spend 42:47 time on it 42:48 and of course as the world has moved to Facebook and Twitter in all those things 42:53 they said no we can do that technically to sure we can put 42:56 twitter-like things into Gmail we can put Facebook like things we have we have 43:00 for orkut on but I think the heart the company is it it's not the company's 43:05 about it about 43:06 information all the world's information Google really believes 43:10 the data is going to create incredible benefit for society 43:14 the company firmly believes that it's gonna find ways to use data 43:19 to make our lives better to make our lives easier to make decisions more 43:23 efficient 43:24 firmly believe that for instance with Flu Trends they believe 43:28 that and in tracking individuals purchase for looking for things like 43:32 cough 43:33 or or other medical conditions they are going to detect the flu 43:37 they're going to be able to more effectively target interventions 43:41 in fewer people will die 43:44 when Google launched its I peel Larry and Sergey personally wrote a letter 43:48 explain their aspiration for its future 43:51 Google is not a convention comfy 43:55 do not contain to become 43:58 whose mission to collect all the world's information and make it accessible and 44:02 useful 44:02 and dude with some three hundred years the scene and moved far beyond searching 44:06 internet sites 44:07 with the photographing streets for digitizing the world's books 44:12 we're trying our mobile devices into Internet portals 44:15 creating the world's greatest repository video is very own clout who means 44:21 a technological from was futurists or something 44:25 Boyd unscientific trust cross that is keeping mighty to save 44:30 from hackers and sleeping governments trust that it is misusing or information 44:35 ultimately 44:37 crossed a who is moving up to its motto 44:40 dawn be people 44:54 here 44:56 mmm 45:00 and be happy in there 45:03 us 45:05 good

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