May 25, 2014

Twitter.com Full Story Revealed, He Created Google's Blogger.com

Twitter.com Full Story Revealed, Evan Williams created Blogger.com that was acquired by Google, he went moneyless and completely broke and had nothing but a great idea, Watch the full story. Twitter Founders: Jack Dorsey, Evan Williams, Biz Stone

 

0:00 and it started as a simple question 0:03 but became one of silicon valley's great success stories 0:07 become in some ways to the polls at the Internet with the sirens freedom 0:12 we don't like censorship we don't like being blocked we think that the open 0:15 exchange of information came a positive global impact politicians bullhorn 0:20 and a cyber red carpet for celebrities reaching out to their fans 0:24 to be a successful start-up you need two fundamental things you need great 0:28 pounders 0:29 and you need a great opportunity blocking pioneer Evan Williams 0:32 with this stone and original inventor Jack Dorsey 0:36 found that opportunity in Twitter which has grown to over 175 million registered 0:41 users 0:42 who tweeted an average of $95 million times a day 0:46 it has travelled everywhere but the flight 0:49 was not always smooth some pretty dark times in 0:52 a large race would quit it's really a brand new communications platform 0:58 in its infancy and yet it's already scaled to several hundred million users 1:02 it's here to stay and I think it's gonna continue to change the world 1:18 welcome lol 1:19 for out twat 1:22 fuck the product is a short burst 1:27 information 140 characters or less 1:30 called tweets ok if you still not clear what exactly that is 1:35 or why it's important you're in good company even russian President Dmitry 1:39 Medvedev 1:40 New Zealand help I'm now in Tulare and this is my first met 1:45 it wasn't just his first week 1:48 because sign of Twitter's global influence that it was also his first 1:51 stop 1:52 on his first trip to the United States of 1:57 to it was started by these three men Evan Williams 2:00 Biz Stone and Jack Dorsey at the end of 2010 2:04 a round of funding value the company at 3.7 billion dollars 2:08 Tim O'Reilly is a publisher and trend spotter in the world 2:12 technology these guys did something not 2:16 because day knew exactly where it was gonna go 2:20 but because they thought it was a good thing in love itself 2:24 does your I think often the real game changer 2:27 Twitter's cofounder is blogging Trailblazer 2:30 Evan Williams the best and worst happen are two sides of the same point 2:35 Mike maples is the founder and Managing Partner the venture capital firm 2:39 floodgate 2:40 an early investor in Twitter I think he's stubborn 2:43 in the pursuit of the ideas he cares about but the thing that I've come to 2:46 appreciate over time is 2:47 he is driven by back believe the son of a farmer 2:52 Williams was born in 1972 and raised on the family farm 2:56 your clocks Nebraska make her hand has known william since the late 90's 3:01 you third of for children and his dad and his father like going hunting 3:06 and Evan the game so 3:09 I think that kinda the center how he fit in in rural nebraska 3:13 there's not a lot of early drinking begins on the farms 3:16 near where he grew up Williams passion wasn't farming 3:20 it was web design and programming after a year and a half at the University of 3:25 Nebraska 3:26 he dropped out and drifted from various technology jobs and startups 3:30 started my person and I come in nebraska in 1994 3:34 which required first explaining what the internet was admitted 3:38 own Malik is the founder of technology blog GigaOM 3:42 and has been writing about the web for over a decade you don't go to school to 3:45 be an entrepreneur you either have it or you don't 3:48 great F seems to have hey you're born with this 3:51 he'd be scared to see opportunities is inmate it's in your 3:54 you make and I can every long to that category of people just know 3:58 walk is happening ok 4:02 he took that entrepreneurial spirit West to the mecca for technology geeks 4:06 Northern California his first job there was working for Tim O'Reilly 4:11 he always had opinions about how things could be better 4:14 he wasn't satisfied with the status quo have 4:19 was not shot by about bloodiest know what he thought was not working and 4:24 how we could do a better job within a year 4:27 Williams moved on to writing computer code as an independent contractor 4:31 for companies like Intel and Hewlett Packard ID 4:34 in San Francisco he teamed up with software contractor 4:39 make her an my very very first impression was 4:43 he was kinda dorky because he had just gotten it keyboard 4:47 to put it Palm Pilot on know with lichen external keyboard you could mount a Palm 4:51 Pilot on 4:51 and used but kinda excited that you check out a new keyboard 4:55 they became a couple and started a company together 4:58 high relapse my yet very 5:02 he when we started pirate was 1999 it was 5:07 rate in a height of the dot-com boom 5:10 it was a really exciting time to be in in San Francisco of 5:14 power labs product with a web program designed to manage project 5:18 keep track up to do list and assemble Contax 5:21 one small feature with the Williams invented tool 5:25 to make it easy to update and online personal journal 5:28 at the time known as a weblog and then as a joke 5:32 a friend of ours sorted decided he wasn't on call at Webb log 5:36 he was gonna call block Williams saw a new product 5:40 Evans really good with names and branding we should call blogger 5:44 blogger dot com became a sensation 5:47 really couldn't believe it you know every day 5:51 there be more traffic on the website more user signing up and you take a 5:55 while if you've got to be a 5:56 can possibly continue at this rate the next it'd be more people 6:00 Ryan single is a staff writer at Weir dot com 6:03 we really know blogs Burke right this is the current do think it had decided he 6:07 wanted to 6:08 in the easy way to publish online read an article Robert something short of 6:11 their lives 6:12 and publish it and this was which is a new phenomenon blogging 6:15 what's this brilliant additional layer that made it possible 6:20 for somebody to work just with the cockpit case with the images taken 6:24 hack to anything technical so 6:27 it really made the web the web for everyone 6:31 ok but the big idea from the small startup wasn't enough to keep it afloat 6:36 it then hit an iceberg in 6:40 the market crash 2000 spell disaster for many in Silicon Valley 6:44 people were panicked dot com started to fail 6:48 we were prepared for how quickly everything would really kinda shutdown 6:52 fire welcome we manana money 6:55 I left because I was tremendously stressed 6:58 free download and Mike five figures and dad 7:01 the business relationship between by seven and was totally 7:04 freidan horrible and then kinda 7:08 closed up shop and took the servers back to his apartment 7:11 and hunker down to disorder ride out the storm 7:14 the postdoc come home once was ugly yeah 7:17 in San Francisco you have this whole good for people who thought they were 7:21 all getting on the train to riches have been also had to figure out what exactly 7:24 they wanted to do with their lives 7:26 the night Williams posted to his blog 7:29 that he was now bloggers only employee 7:32 he went through some pretty dark times and a large names would quit 7:36 have stuck with it when you're great entrepreneur you have to 7:39 you have to be willing to try few things it so if you don't love it 7:43 when you encounter fierce resistance or stupidity or the inertia that the world 7:47 Bros and Barnum you you're gonna give up you want persevere but if you truly love 7:51 an idea 7:52 you'll be so convinced that you're writing that the rest the world is wrong 7:55 just watch me 7:56 but you're just keep plugging away at it and that'll be what sustain you 8:00 on 8:03 in 8:06 up 8:11 Evan Williams was running blogger dot com by himself 8:14 the company was struggling barely surviving the dot-com bust 8:18 he had nothing but a great idea when he got a call from an 8:23 industry giant he called his former partner make her hand with the news 8:27 these are you sitting down and I said yeah 8:31 to know really are you sitting down again today 8:34 said with agreed to be acquired by Google the amount of the sale was never 8:38 disclosed 8:39 it's like playing in like you know AA levy 8:43 and then all the sudden like to call from the Yankees like to know I want you 8:46 to come play in the playoffs 8:47 Google was huge and they were cool and they were going places 8:51 it can be pretty amazing greater use computer while 8:54 hit the big time Google was going places 8:57 and Williams was going with him he went to work developing blogger dot com 9:02 for the exploding search giant during this time 9:05 his future business partner Biz Stone with 3,000 miles away 9:09 on the east coast working as a creative director had a competing blogging 9:13 website called 9:14 thank a dot com stone jumped on the blogging bandwagon 9:18 Lou Kerner is vice president a social media research 9:22 at Wedbush Securities young kids in particular 9:25 they start all the social media revelations and they were the early 9:28 entrants 9:29 and to blog in this blogging about their lives in xanga 9:32 provided one here early platforms for kids to do that 9:36 stone grew frustrated with the direction of his anger 9:39 he moved to Los Angeles in 2001 and wrote two books 9:43 on blogging for stone google also came calling 9:47 and hired him to help them develop their new acquisition 9:50 blogger dot com here's where Twitter's to future business partners first met 9:55 1999 Evan our basically rival 9:58 had rival companies and have 10:01 send me a note as how much you come or care for me 10:04 the first time we actually met with any when he pick me up at the airport to 10:07 take me to work 10:08 but their time in the company was limited after less than two years at 10:12 Google 10:13 Williams walked away in October 2004 10:16 he had never really gone to work for anyone or work 10:19 at a company he's an inventor he's an entrepreneur he's not one to 10:23 probably you know one have bosses on managers or work really within a 10:27 structure 10:28 you he wants to be able to build the things that occurred to him when they 10:31 occur to him 10:32 by the end of 2004 Williams wrote a business plan for a new internet startup 10:37 called 10:38 audio a podcasting company that would distribute and publish 10:42 audio on the web he raised five million dollars from some of the biggest names 10:47 in 10:47 angel money in venture capital including Google backer 10:51 Ron Conway Lotus founder Mitch kapor 10:54 and his old boss all Riley media chief Tim O'Reilly 10:57 ever having had a successful blogger I 11:01 say it relatively easy to raise and your money NBC money 11:04 around the idea that podcasting 11:07 I was gonna become and next generation blogging 11:11 stone left Google and join Williams 11:14 had polio but the young company suffered a devastating blow 11:18 audio hit a glass wall named 11:21 Apple Mike maples invested twenty five thousand dollars 11:26 in polio we were gonna take podcast the masses 11:29 well a week after he gets my check Apple gives podcasting away 11:33 on iTunes and when you're giving podcasting away 11:37 in all the playback devices our iPods it's not clear there is a business 11:41 anymore 11:47 theme 11:51 within six months of starting the podcasting company audio 11:54 Evan Williams reputation as a Silicon Valley success story 11:58 was taking a hit when thanks to Apple's iTunes 12:01 audios web music distribution venture was dead in the water 12:06 and by the end of 2005 everyone in Silicon Valley 12:09 knew it I didn't really think much about you I just an iPod 12:13 the idea of a podcasting company which is quite 12:17 marginal I never quite believed audio is the rate 12:20 fit for Evan because the podcasting 12:23 model didn't seem to mind well with his passions 12:28 while the company's prospects look dim there was help on the horizon 12:33 enter Jack Dorsey in 2005 12:37 Dorsey was running his own startup a map fanatic and self-proclaimed computer 12:42 geek 12:43 he was consumed with perfecting software systems for sending or dispatching 12:47 messages 12:48 instantly or 911 emergency centers and 12:51 occurs in taxes and whatnot the concept that came outta this 12:54 was this very simple here's where I am here's what I'm doing 12:59 anyone who's interested can follow along in real time 13:03 for years Dorsey had been looking to explore the potential %uh the dispatch 13:06 system that can help friends stay connected 13:10 after a chance encounter with Williams he thought he saw his opportunity 13:14 at that point I needed to get a real job and write a resume and 13:17 I'm a very low level programmer in my voice love that that aspect but 13:21 I wanted to do something different and I red 13:25 about from a successful blogger 13:27 over lunch at this children's playground the idea for Twitter was hatched 13:32 Dom's to Golar than a software engineer at audio 13:35 was at the meeting we climb to the top of the slide and 13:39 sat down and started hitting and Jack and himself he had to describe the idea 13:43 right off the bat the simplest thing that we can do 13:45 is for me to be able to send out a message from my phone 13:49 and every other people to be over to read it in real time 13:52 this idea that we have a friendship dispatch for important information 13:56 not emergency information up to friends and family 14:01 dorsey pressed Williams to let him try it saying 14:04 let's just do that its so simple the program we could do it 14:07 maybe in two days Williams gave him two weeks 14:11 dorsey asked Biz Stone to help develop the graphics and visual elements 14:16 two weeks later they had something 14:20 be built the system to immediately take a message 14:23 taken up a twenty dollar Nokia phone send a message that I'm in the middle of 14:28 Central Park in New York City 14:29 watching the keys Best Buy awake in ago 14:32 in so many to all your friends in real-time on March 21st 2006 14:39 dorsey sent the first message the product worked 14:42 but the friendship dispatch system needed to catch your name 14:46 ok know a glass a cofounder audio 14:50 scoured the Oxford English Dictionary in came across 14:54 Twitter short bursts of information or 14:57 tweets from bird 14:59 there was the most perfect thing cuz that's exactly what we're doing the new 15:04 Williams bought out a rodeo 15:05 forming a new company which became Twitter in April of 2007 15:10 the move cost him two million dollars 15:13 at him said to me literally we just don't think we have a business here 15:16 and rather than just spend all your money try to come up with something new 15:21 keep the plates getting I'm guessing give you money getting and in fact a lot 15:24 of the people that I busted in OT away 15:27 took their money back and chose not to invest it work 15:30 headquarters the investment by the way where he passed on it mock you ever 15:33 getting 15:34 Evan Williams was chairman of the board Biz Stone was creative director 15:39 and the soft-spoken Jack Dorsey was Twitter's first 15:42 CEO with this music festival that helps 15:51 Twitter really take off in 2007 at the annual South by Southwest Music & 15:56 Technology festival in Austin Texas 15:59 we're broke out with the public weird 16:05 where I would like to thank the Lord 16:11 that them we hear 16:17 printed two screens and we put them in the hallways and may 16:21 would show what people were saying about stuff by selfless when we saw Twitter 16:27 operating in the wild for the first time at this festival we 16:30 witness people moving together as one 16:33 and we listed this idea I would have a fun 16:37 Kiki festival what if this were and other events around the world 16:41 Twitter had met its tipping point during the festival 16:45 usage tripled from 20,000 tweet today to 16:48 60,000 tweeted Twitter just showed up in the world 16:52 at a time when there was a demographic shift in how computing was being used 16:57 when computers were no longer productivity tools social tools that 17:00 enable 17:01 expression it quickly became a vehicle for 17:04 sharing what am i reading now when I thinking now 17:08 where am I now my saying now but Williams and his team weren't prepared 17:14 for how many people wanted to share 17:16 as Williams later told Charlie Rose some have suggested for probs for a while 17:20 there may be still 17:21 get a problem with crashing because there was so much usage 17:25 we did we had a terrible first year-and-a-half actually 17:30 where the site went down a lot was slow a lot 17:33 and it took us a long time to get out but almost 17:37 and almost killed us if with Twitter experiencing growing pains 17:41 Williams blog to the company needed a more focused approach from a single 17:46 leader 17:47 original inventor dorsey stepped down as CEO 17:50 and Williams took over Twitter found itself on 17:54 everyone's radar and that included one very interested 17:58 potential competitor it was kinda looking like Facebook was gonna be 18:02 pushed off to the side in go 18:11 yelled 18:13 Twitter wasn't international sensation in one year alone 18:18 subscribers to the social networking and micro-blogging site 18:21 grew more than a staggering thirteen hundred percent got all the attention 18:27 here 18:28 West this attention I that got the attention of Facebook's Mark Zuckerberg 18:32 the Muslims I get his dad Mark Zuckerberg probably has a vision for 18:37 where he wants to take 18:39 Facebook any probably look down the road and software 18:43 on that road to keeping is being 18:47 sucker bird tried to acquire Twitter business week reported he had offered 18:51 $500 million dollars worth of cash and Facebook stock 18:54 which CEO Evan Williams turned down I 18:58 we thought about it carefully and I I can say you know 19:01 offers are in various forms a seriousness and who knows if 19:05 you know they would have done it but are now sis was 19:08 carefully considered where whereas and 19:11 for-profit company we have outside investor they have to look at these 19:15 deals but I never felt like it was the best thing for Twitter 19:18 the potential is so great that 19:21 to stop now even Adam you know 19:25 a big win financially would just feel like a las 19:29 ok by 2008 users were posting 300,000 tweets per day 19:36 up users that included Oprah Winfrey 19:39 when Oprah tweeted hope reduced winner Ted 19:44 tens of millions %uh people would never even heard it order before 19:48 so was great free advertising for Twitter and it didn't stop there 19:53 ok being on Oprah wasn't as important as 19:57 the state department asking Twitter not go on its daily maintenance because 20:02 the wrong elections were being broadcast on Twitter ok 20:06 following allegations of fraud in the 2009 20:09 Iranian election protesters took to the streets authorities in the country 20:14 censored cell phone messages newspapers and web sites that covered the 20:19 increasingly violent protest 20:21 eclipsing traditional and mainstream news 20:24 Twitter became the outside world primary source for information 20:28 on here on I don't like censorship we don't like being locked 20:32 we think that the open exchange of information came a positive global 20:35 impact 20:36 we've always been pro information-sharing democratization 20:39 information 20:40 and you know more information is better clear really got global attention 20:46 from how its communications platform was able to spread news about 20:50 what otherwise probably you know most people on the planet when I heard about 20:54 even when were blocked in a country 20:57 we still see trafficked and it's because smart so can I come here 21:01 figure out ways to get around those blocks 21:05 by the end of 2009 the number 21:08 tweets went up to 2 1/2 million per day with Stephen Colbert was not prepared 21:15 any cold founder of Twitter 21:18 140 characters was was texting too complex 21:21 I mean what the limit on tax a 160 character haha 21:25 we want to reserve a little better room for a username and 21:28 so we made in 140 in standard there and you'd be surprised that the creativity 21:32 could 21:37 everybody was talking about Twitter but one big question still dogged the 21:41 founders 21:42 how you can make money you know it's like I don't think they're going to 21:45 start walk down the street without somebody to serve with gonna make money 21:48 you give us an outlook for the rest of the year 21:50 Twitter's first developer conference in April 2010 21:54 the Twitter founders finally introduced a plan for how the company might make 21:58 money 21:59 we expect p at program to be the Promoted Tweets that we're launching 22:03 are we just want to speak to certainly be the largest hard 22:07 a in in a few months but it's going to take a while the ramp-up 22:10 Promoted Tweets to allow people to 22:13 in a transparent way put marketing messages 22:16 front people who follow put our streams 22:20 and it will be interesting to see how it works I think the company knows that 22:23 it's a work in progress mine 22:26 five months later Twitter began rolling up a major redesign of its website 22:31 saying they wanted to make it faster and easier to use 22:35 the new three weeks later came a bigger announcement 22:39 Evan Williams was stepping down as CEO of the company 22:42 replacing him as CEO would be former chief operating officer 22:47 Dick Costolo were growing it just a ridiculous 22:50 rate you know having been having run up a few other companies and 22:54 and having spent a couple years ago Google the pace of growth that we 22:58 the is just you know I've never seen anything like it the Castillo 23:01 longtime known quantity in Silicon Valley the operations guy 23:05 even though he's chief executive officer is really so the operations guy 23:09 events he's an idea guy but he's not a CEO kinda guy 23:13 William said he asked cost allowed to take the job 23:16 so he could be completely focused on product strategy 23:21 one simple question what's happening 23:24 is transforming how we communicate 23:28 by the end of 2010 around a funding value Twitter's worth X 3.7 billion 23:33 dollars 23:34 with reports just months later that it had grown 23:37 even more Twitter remains a favorite celebrities like Lady Gaga 23:42 who is the most followed person on Twitter Justin Bieber 23:46 runs a close second my the State Department has recognized its reach 23:51 and is now using it as a modern-day Voice of America 23:55 quarters having an impact on world history but they're just Arbor many 23:58 companies do that there are many companies to change democracy 24:02 the change expression the change media 24:05 ok there's no question that where of his becoming part of the fabric of our 24:11 society a way that people communicate in a way that news is 24:15 disseminated its to a rare birds 24:18 that communication we don't really know the meaning of 24:22 and yet it is profoundly important 24:28 and 24:33 are 24:35 and 24:38 and are 24:40 the 24:47 and the new the No 24:56 and ok 25:00 I'm

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