July 19, 2014

How to use Social Media for Global Growth Story of Airbnb

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb.

Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent.

In this video, discover how Airbnb uses Hootsuite's social media management system to manage thousands of conversations around the globe. Hootsuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and Hootsuite manages those voices.

What does Airbnb use social for?

  1. Educate and spread the word of what Airbnb is: People need to know what they are offering, why they're good and what's different.
  2. Generate relationships and strengthen community.
  3. Communicate with global networks and manage social CRM.

Hootsuite helps organizations engage with audiences and analyze campaigns across multiple departments and social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard.

About Airbnb

Airbnb logoAirbnb is a website for people to rent out lodging. It has over 500,000 listings in 33,000 cities and 192 countries. Founded in August 2008 and headquartered in San Francisco, the company is privately owned and operated by Airbnb, Inc.

Users of the site must register and create a personal online profile before using the site. Every property is associated with a host whose profile includes recommendations by other users, reviews by previous guests, as well as a response rating and private messaging system.

As of July 2011, the company had raised $119.8 million in venture funding from Y Combinator, Greylock Partners, Sequoia Capital, Andreessen Horowitz, DST Global Solutions, General Catalyst Partners and undisclosed amounts from Youniversity Ventures' partners, Jawed Karim, Keith Rabois, and Kevin Hartz, and from A Grade Investments’ partners, Ashton Kutcher and Guy Oseary.

In April 2014, the company closed on an investment of $450 million by TPG Capital at a valuation of approximately $10 billion.

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