Showing posts with label Infographics. Show all posts
Showing posts with label Infographics. Show all posts

July 20, 2014

Just what is the best color to use during your website design? What colors are going to maximize conversions and bring sales to your website? Watch this video to find out! 0:01 good 0:05 hello everyone today wanna talk about 0:09 the three simple steps that you should take to pick the right color of your 0:13 website that will maximize the conversions 0:15 and the sales that you'll get to your site when I created my first would say I 0:19 made a lot of mistakes they learned about corrected overtime 0:22 and one of the biggest ones was the colors that I use for my website 0:26 I'm sure I'm not alone in this I'm sure there are many of us out there 0:30 his first instinct when putting a website together to use the colors that 0:33 we like 0:34 we think you're cool or beautiful or pretty or 0:37 maybe we just simply that the designer pick them for us no matter what it was 0:41 a lot of those times when we pick the colors based on that we probably did not 0:46 pick the best colors for a website to maximize the number of cells that we 0:50 would get 0:50 I'm today wanna talk about the power communication through color 0:55 our business and website colors matter so much more than most of us realize 0:59 millions millions of dollars have been spent going into the research 1:02 at the psychology of color meaning the way in which colors affect us and 1:06 communicate with us 1:08 our human experience has conditioners to associate different colors with feelings 1:12 different emotions 1:13 actions and concepts a good example this is the color red 1:18 warning signs and traffic signals are typically read 1:21 because it is we often associate the color red online and in stores 1:25 was something that needs our attention such as a sale or maybe in error message 1:30 on our computer so what I want to do is go to the the three steps 1:34 to help you pick the right colors so you can communicate effectively 1:38 with your customers your consumers when they come to your site they have the 1:41 right mood they have the right feeling and therefore will 1:44 buy your product the first step is to determine the purpose if your site 1:49 we first put together a website we have to remember 1:52 that people don't really care about us or our website the only reason our web 1:57 site exists 1:57 and the only reason customers are coming to our website is to solve a customer's 2:01 problem 2:02 and if we want our customers to stand or say we need to understand who they are 2:06 and what will make them want to stay so II put together a quick list 24 2:11 items reasons that people most likely visit her website 2:15 the first is to get information the second is to purchase a product or 2:18 service 2:19 the third is a joy to be part of a community or club and the fourth 2:22 is just to be entertained for PrestaShop 2:25 says we must be selling products and services it's important to understand 2:29 the type of products and services we are selling and the message we want to 2:32 convey 2:33 by using this product you can see this infographic you this is from Qwest 2:37 metric 2:38 on this just two pieces but it kinda shows 2:41 how the color and the mood as the color it can affect the behavior at the say 2:47 how certain colors are better for certain kinds of sites 2:50 that brings us a step too which is a use color psychology to choose our main 2:55 colors 2:56 when creating our website we want to make it as simple 2:59 and easy to look at as possible I'm it's important that we have 3:03 I no more than one maybe two main colors for our site 3:08 any more than that and it starts to get really quite arian agree the king 3:11 in fact I here's a good example have a website 3:15 where there are a lot of colors involved and as you can see here 3:19 this is really hard to follow it's hard for me to know exactly where I wanna go 3:24 or what I want to look at 3:25 it's just too messy and the only thing I'm thinking about is how quickly can I 3:29 get 3:29 out this site we don't want that to be the case with our website we want it to 3:35 be something that people 3:36 wanna come there they wanna stay and and shop around 3:39 so take a look at this table the stable kind of shows 3:43 on the left hand side a color and on the right hand side 3:46 the emotion that comes along and is conveyed with that color 3:49 and is communicated with that so as you can see on this list 3:53 I'm futures read as your team you're looking for something that is really 3:58 attention-grabbing 3:59 has really strong emotion its it has lots of emotions 0 4:03 angered love the warmth comfort sometimes it has 4:07 a bad effect and this is when you have to kind of think through this 4:10 not always but if your buttons are red that might tell people stop 4:15 and they might not wanna cook on it as it might not be as inviting to click on 4:19 as a different colors a blue or green but it just really depends on the site 4:24 but to start with your site you wanna pick one color and try it out 4:28 in small doses and see how it fits if you look at the press the designers say 4:32 you can see that our first color is blue 4:35 I'm we don't have a whole lotta I still a lot over pages white space 4:40 blues our main color and then be on that we have gray 4:43 so very very light colors they don't conflict with each other 4:47 they work very well together and as you can see we don't use them for a lot of 4:52 the page 4:53 we won a lot of the page to be white because white represents 4:56 openness and simplicity and cleanliness and and and so 5:01 that does something that you want to think about when you're putting together 5:03 your website as well 5:05 now wanna show you some examples of how these colors are being used in real web 5:09 sites by 5:10 some the big companies if you look at Mercedes for instance you see that 5:14 their side is mostly gray they have a slider here the top it 5:18 if you look at the background-color: their say it's great 5:21 they don't even really have a7 second color but if you had to choose one 5:25 probably called Blue the reason they have gray is because they want it to 5:30 look a little bit more refined 5:32 they want to look sophisticated and clean and these associations are 5:36 appropriate for Mercedes target customers 5:38 who are wealthy people who presumably want to be seen as distinguished 5:42 an important now you can also see that if you go to 5:46 a whenever Press designer sites 5:49 if you look at our electric shock theme you'll see that it's also got kind of a 5:53 grey it's got a darker in a light grey 5:55 I'm and that that's pretty much all the colors on this website 5:59 and there's blue which is kind of an accent color which we're going to talk 6:02 about 6:02 in a minute but we want this this site to look 6:06 at the have the look have timeliness and refinement and sophistication 6:11 and calmness which is why we chose those colors 6:14 on if we look at Whole Foods Whole Foods is an example where 6:18 we have mo si kinda black 6:22 but rugged black and then the buttons are orange 6:25 and we have some green the colors orange and green represent balance 6:30 nature and health and energy 6:33 and that's where Whole Foods is trying to do they're trying to promote healthy 6:36 products 6:37 and so that color scheme fits with them 6:40 I'm bikeways if you look at are healthy store your nose 6:45 this is also green and orange 6:48 didn't those are the kind of things that you want to associate with the health 6:52 store 6:53 um just a couple other examples we have to let 6:56 Nigel that with two letters done is is the color most preferred by men it's 7:01 very masculine it's very calm 7:03 on and it speaks to many never ended is more inviting to every to the more 7:08 masculine side of things 7:09 and is very clean and so joint news this and that is why the use blue 7:14 I'm you can also look at whatever theory which is effort shop which is 7:18 also a very masculine typeof shop 7:21 so we use blue is great to kind have give it that feeling of calmness but 7:25 also masculinity 7:27 so as you can see there's a lot of psychology behind the different colors 7:30 and why they're being chosen now so as you can see it's good to have 7:34 a strong color that really fits what you're trying to convey with your site 7:39 um and you can look at this table and referred to as much as you need to 7:43 to come to help you figure that out now that you have 7:46 here two main colors maybe you're one main color: whatever happens to be 7:50 I most business color schemes work best 7:53 when an additional color that serves a very specific purposes added 7:57 and we're gonna call than accent color now there's a 8:01 principal called the isolation affect that states that item that stands out is 8:05 more likely to be remembered 8:07 for instance if you have a list of items in black font on a website then you can 8:10 change wanted them to green fun 8:12 the item with the Green Fund is most likely to be remembered because it 8:15 stands out 8:16 in the crowd and there for grass the most excuse me he grabbed the most 8:20 attention 8:21 and makes the biggest imprint on your mind I you notice if we go back to some 8:25 these web sites that they have this 8:26 if you look at Gillette they've got an orange button which 8:30 accents the blue and draws your eye 8:33 to the orange to say I hate comey and a lot of times 8:37 done for calls to action for coupons 8:40 for email us for people to sign up on and that sort of thing 8:44 an example whenever themes that does is very well 8:47 is our clothes store now if you look it this 8:51 you can see that here's a product and the and a carbon 8:54 isn't accent color it's a call to action button that dries your eyes 8:58 to that button which is what we wanna cook on there are other buttons here 9:02 like this one over here 9:03 but that one is in our main focus and so we don't want to make dinner action 9:07 color 9:08 and we want to use a very sparingly just just enough 9:11 so that people are drawn to that particular 9:14 item or that button by having access 9:17 button you'll get more people cooking on the things that you want them to click 9:21 on 9:22 which one in turn increase your conversions and that and this is 9:25 ultimately the goal your website is it not to get more conversions 9:30 so that some up three steps that you should take to pick the right coach for 9:33 your website to maximize your conversions 9:35 the first thing you wanna do is determine the purpose if your say 9:38 and what you trying to sell or what you're trying to do and pick the colors 9:41 that align with that and communicate that 9:44 the second is to choose one to two main colors 9:47 and make sure that you use the sparing the the use them enough to 9:51 convey the message that you're looking to convey finery 9:54 you want to use an accent color this is the color that is really going to be the 9:58 call to action 9:59 on it should be the kind that stands out so that it gets clicked 10:03 because when it doesn't stand out it's going to be ignored 10:06 as a rule keeper website clean and simple by using 10:10 no more than those colors you can use different shades are those colors if you 10:13 really need to 10:14 but be careful and choose wisely to think beyond your favorite colors 10:18 remember that your color scheme communicates your visitors about the 10:21 values 10:21 and personally if your store and can have an effect on your conversions 10:26 that's it for this video I hope it was helpful thank you and please let me know 10:29 if you have any questions 10:30 and go to our site press the designer dot com check us out we have a whole 10:34 bunch of videos like this 10:35 I will talk to you soon thanks

Website Design | 3 Steps to Picking the Website Colors for Highest Conversions

July 9, 2014


Of the information presented in this article, I think the most interesting is that 93.3% of small business sites are not mobile compatible.

About Ciceron

Ciceron is a full service digital marketing, insights, and brand advocacy firm based in Minneapolis, MN.  Since 1995, we’ve been helping clients focus their marketing attention on what their customers actually want from them online. The more we do so, the more everyone wins. We use data and consumer insights to identify the right digital strategies, experiences, and tactics to meet their business goals.

How to Achieve Online Marketing Success for a Small Business

June 18, 2014

Social Networking 2014 stats and new facts infographic social media

Online Social Networking Stats and Facts - Infographic On Social Media

June 17, 2014

Creating our most recent social media infographic “Facts You Didn’t Know”, we looked for the facts which hasn't been published yet. Tags: socia media, social media marketing, twitter, facebook, linkedin, linkedin growth

Facts You Didn't Know About Social Media & Its Implications

June 16, 2014

14 Jaw-Dropping Facts About Social Media

One out of every seven minutes spent online is on Facebook. 54% of Facebook users access via Mobile Get to know about more such facts.
Tags: social media, social media facts, mobile

14 Jaw-Dropping Facts About Social Media

June 14, 2014

Social media's increasing influence on our daily lives has rapidly extended into the ways we get away. From planning a vacation with social media to posting reviews of our trips upon our return, there's no denying social media's impact on travel today. To demonstrate how more and more people are using social media and mobile technology throughout their vacations, MDG Advertising developed the following informative infographic. The infographic opens by showing how 52 percent of travelers use social media to find vacation inspiration, with 29 percent of respondents flocking to Facebook for travel planning ideas, followed by 14 percent getting inspired by TripAdvisor's vacation- planning insight. People are also making mobile technology into virtual travel agents as approximately one-quarter of respondents used their smartphones and mobile devices for comparing airfare prices, as well as checking flight schedules, finding phone numbers for travel resources, and researching airport information. Once the trip has been booked, more than half of travelers jump on Facebook to announce their upcoming vacation status and "like" pages related to their getaways. Next, the infographic explains how an abundance of Americans take social media along on their vacations. In fact, research shows that 74 percent of social media users check their social sites and 72 percent of adults are likely to use their mobile devices during their trips. Travelers have multiple uses for their mobile devices throughout their getaways, with a full 68 percent using them to stay in contact and almost half of vacationers using them to take pictures and schedule wake-up times. They also use their mobile devices to make reservations, get directions, check online reviews, and translate languages. Once the vacation is over, many travelers return to social media to report on their experiences. The infographic indicates that 46 social media users post hotel reviews and 40 percent write restaurant and activity reviews on social sites. Forget scrapbooks and slideshows, today's tech-savvy travelers share their memories online, with 76 percent of social media users posting their photos on social networks. It's easy to see how digital technology has transformed the way we travel, from planning a trip with social media to taking mobile along for the stay and then using social to share vacation memories.

Vacationing the Social Media Way

Tags: social media, travel, mobile

Plan Your Vacations The Social Media Way

June 8, 2014

Hello there! I'm John Louie BiƱas, a freelance graphic designer from the Philippines. My goal is to help businesses connect with their customers through helpful and user-friendly graphic content.I lend a hand with the following: • Icons • Logos • Business Card • Infographics • Web Design I can also make you a personalized infographic resume, just email me at [email protected] Tags: infographic, portfolio, resume infographic
Infographic /  resume / portfolio

Infographic / Resume / Portfolio on Web

Sharing widget AddThis, which is installed on more than 7 million domains and reaches more than one billion users per month, released an infographic Wednesday with some interesting statistics about about our sharing habits. Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher. Shares over Gmail increased by 395%, outpacing StumbleUpon, Facebook and Twitter. Shares via MySpace and Friendster dropped 20% and 31% respectively. Tags: facebook, facebook growth, facebook sharing, social media
Web Marketing Blog: Sharing in 2010

Web Marketing Blog: Sharing on Internet - Infographic

June 3, 2014

On-page SEO lays the foundations for all SEO and once this has been done to a high standard, it will give you a head start when developing off-page SEO. On-page SEO involves creating content and using code in order to improve search ranking. Tags: social media marketing, digital marketing, internet marketing, social media, digital, seo, Google, online marketing, content marketing, website
Why On-Page SEO is Still Essential Infographic

Why On-Page SEO is Important for Websites - Infographic

June 2, 2014

In this Infographic you'll learn how to run a Google +Post Ad and how it can benefit you. Tags: google +, social media ads, social media, social media
Tips to Use Google+ Post Ads

How to Use Google+ Post Ads Effectively for your Business

May 31, 2014

Pinterest is now the 3rd most popular social network site in the world! Shopify analyzed data from +25K online stores and shows their findings (including conversion rate, average cart size..etc..) inthis infographic. Tags: pinterest, ecommerce, entrepreneur, startups, e-commerce, twitter, facebook, linkedin, sales, pinterest demographic
How Pinterest Drives Ecommerce Sales
by warren.
  • Daily User base increased by 145% on Pinterest
  • Up by 2700% Unique Vistors
  • 36% more likes for photos with prices than without prices
  • Referral Traffic from Pinterest to Shopify competes with Twitter
  • Buyers from Pinterest are 10% more likely to convert.
  • Number of orders quadruples in the last 6 months
  • Average order size from pinterest is double to those from Facebook

How Pinterest Drives Ecommerce Sales

May 30, 2014

In September 2013, the Construction Marketing Association conducted the second annual survey of construction professionals regarding their use of social media. This infographic presents the results ofthat survey and compares results to last year's findings. Tags: construction, social media, social marketing, twitter, marketing, smm, facebook, social media, smm, construction
Social Media in Construction 2013

Social Media in Construction 2013

May 29, 2014

This revision of our popular infographic shows different social media networks and their uses. This guide can also be used to show things that you should do and shouldn't do when using each social network. It's important to use it to your businesses best advantage to optimize your business goals. Use this handy guide when crafting your yearly social media plan. Tags: social media, social network, social marketing, smm, smm tools, facebook, instagram, twitter, google+, linkedin
2014 Social Media Do

How to be Successfull on Social Media - Some Tips

May 28, 2014

Below infographic on flow of RSS technology from Apple to Netscape to AOL to Feedly to Google Reader to Microsoft to Google Plus
The History of RSS

The Technical History of RSS Feeds & Atom Protocol

March 18, 2014

Elemental's The X Factor social media infographic week 4 from the live show 2011, series 8. It was Halloween theme for week 4 and some of the acts experiencing a complete nightmare, especially twofrom Kelly Rowland's Girls Category, Misha B and Sophie Habibis, left to fight out it in the final two sing off. Although the social media profiles of the contestants seems to be levelling out and not much between them, these two have apretty healthy social media audience buzz around them, particularly Sophie who has always at the top of the bunch, if not very close to it. Misha came out on top, but only another social media week will see if her army of online and more importantly 'voting' fans can keep her safe. See the infographic for more social media analysis and insight awesomeness. Stay tuned for more weekly infographics throughout the duration of the programme @elementalcomms. Tags: social media, social media marketing, social networks, social networking, social media measurement, social media buzz, x factor, tv, facebook, twitter
X Factor social media infographic  for Week 4

X Factor social media infographic for Week 4

August 5, 2011

Remember that famous Harvard research that revealed that we don't so much care how much we earn in absolute terms, so long as our wealth is positive relative to our peers. In other words, you don't need to be a millionaire, as long as you're richer than your friends.

So it's interesting to see some data into salaries in Silicon Valley recently published by Focus in the form of an infographic.  This infographic gives some insight into the harsh realities of how that Silicon Valley salary matches up to other areas of the country. If for nothing else, take a look at the rent and home price comparison to make you kiss the ground you are working on (at least for today).

Click the image below to load up the infographic

Silicon Valley salaries

What may also be of interest is some new research coming out of China

Read more:

Is Pay Better in Silicon Valley?

June 28, 2011

A few days ago, published an infographic in their blog. It is about the amount and value of user generated content on social networking sites, and at the end it asks: "Shouldn't users own their own content?" Well, in my opinion the answer is: NO.

Just like the Huffington Post is sued by writers who published articles for free and then had to witness the sale of the site for ridiculous money to AOL - and many people agree with them - I don't, and I feel we are looking at things from the wrong perspective.

From the MyCube infographic

The infographic mentioned above states that a combined total of around 3,7 billion dollars are made from Twitter, LinkedIn, MySpace, YouTube and Facebook alone - from "our" content. While it seems to be a normal reflex to think that we should get a share of all this money, we forget that we get value in return: I want to get links to interesting articles from Facebook friends, I want to see the latest NBA highlights on YouTube, I want to be able to look up someone I will encounter in a meeting on LinkedIn and I want to have my daily Conan O'Brien tweet. And I want to have a Like-Button in my own blog or be able to embed some YouTube video. And I want to use Technorati. For free. I am writing this post and won't get a cent for it, but I am writing it as a contribution to a discussion and, of course, as a possibility to extend the reach of my own blog (at least the parts that are in English), happening on another free platform named Blogger. That's more than enough value to me.

Read more:

How Much Is Our User Generated Content Worth?

July 18, 2010

The logo used by Apple to represent Podcasting
The logo used by Apple to represent Podcasting (Photo credit: Wikipedia)
Podcast - A podcast is a series of digital computer files, usually either digital audio or video, that is released periodically and made available for download by means of web syndication.

The syndication aspect of the delivery is what differentiates podcasts from other ways of accessing files, such as simple download or streaming: it means that special client software applications known as podcatchers (such as Apple Inc.'s iTunes or Nullsoft's Winamp) can automatically identify and retrieve new files in a given series when they are made available, by accessing a centrally-maintained web feed that lists all files currently associated with that particular series. New files can thus be downloaded automatically by the podcatcher and stored locally on the user's computer or other device for offline use, making it simpler for the user to download content that is released episodically.

Like the term broadcast, podcast can refer either to the content itself or to the method by which the content is syndicated; the latter is also called podcasting. A podcaster is the person who creates the content.

The term is a portmanteau of the words "iPod" and "broadcast", the Apple iPod being the brand of portable media player for which early podcasting scripts were developed (see history of podcasting), allowing podcasts to be automatically transferred from a personal computer to a mobile device after download. Despite the source of the name, it has never been necessary to use an iPod, or any other form of portable media player, to use podcasts; the content can be accessed using any computer capable of playing media files. As more mobile devices other than iPods became able to synchronize with podcast feeds, a backronym developed where podcast stood for "Personal On Demand broadCAST."

Podcast Publishing Workflow 

Below Infographic will show details on how to publish a Podcast and Market it across using Social Media and Blog.

All About Podcast & How to Publish Podcast Via Blog

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