Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

July 23, 2014

Learn how to get started with social media for business in this B2Bento INKAST.

Social Media for Business

July 22, 2014

Social Media Guidelines for Nurses from NCSBN Interactive on Vimeo.

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♪ [music] ♪
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- [voice over] Emily was a nursing student in a pediatric rotation. She cared for
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Tommy, a five-year old patient who was recently diagnosed with type one diabetes.
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Tommy was going home soon so she took a cellphone picture of him to remember him
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by. That evening, she posted his picture on her Facebook page commenting how brave
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he was when he got his insulin injections. Two days later, Emily was called into her
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dean's office. A nurse from the hospital had seen the photo and caption and
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reported them to hospital officials. Emily was informed that her actions were a
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breach of her patient's confidentiality and a violation of federal privacy laws.
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Even though Emily had an excellent record as a student nurse, and had only had the
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best intentions in her post, she was expelled from her nursing program and the
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program has barred from using the pediatrics unit for their students.
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- Hi. I'm Kelly, a staff nurse here at the hospital. If you use social media
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properly, what happened to Emily will never happen to you. Nurses are
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increasingly utilizing social media not only for personal use but also as a way to
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foster professional connections and timely communications with patients and their
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families. But social media used inappropriately can result in disclosing
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too much patient information and violating their rights to privacy and
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confidentiality of information. This is what happened to Emily. Healthcare
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organizations typically have clear policies governing employee use of
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electronic and social in the workplace. It is out side the workplace however, where
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policies are often less clear and the potential for inappropriate use of social
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media is greatly increased. Effective nurse-patient relationships are built on
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trust. A cornerstone of that trust is patient privacy. Which is a key part of a
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patient's expectation to being treated with dignity and respect. Any patient
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information that a nurse has access to during the course of treatment must be
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safeguarded. With very limited exceptions, such information may only be disclosed to
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other members of the healthcare team for the purpose of providing care for the
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patient. Improper use of social media by nurses may
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violate state and federal laws. Including the health insurance portability and
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accountability act or HIPA. Which was enacted to further protect the patient
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privacy. Additionally, inappropriate uses of electronic and social media maybe
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reported to the Board of Nursing resulting in possible disciplinary action for
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unprofessional or unethical conduct, breach of confidentiality, or other
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infractions. Well, it's true that some intentional or malicious misuses of
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social media do occur, the majority of inappropriate disclosures or postings are
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unintentional. Usually they're the result of the mistaken belief that the
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communication or posting is private and accessible only by the intended recipient.
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That content deleted from the site is no longer accessible, for that it is
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acceptable to discuss or refer to a patient in a posting if they're not
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identified by name. By being cautious and alert to potential or improper uses of
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social media, you can avoid inadvertantly disclosing confidential information
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concerning your patients. Remember, you have an ethical and legal obligation to
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maintain patient privacy at all times. This means that you should never take photos or
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videos of patients using your cellphones or other personal devices. Be sure to
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follow employer policies for taking photos or videos of patients for treatments or
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other permissible purposes by using an employer provided devices. Even
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experienced nurses should be vigilant about avoiding serious violations of
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patient confidentiality as Jason learned.
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- [voice over] Jason has been a nurse for 12 years and is working in hospice care.
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One of his current patients, Maria, maintains a hospital sponsored online page
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to keep her family and friends updated on her battle of cancer. One day, she posted
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something about her depression and the difficulty of finding effective treatments
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for her physical pain. Jason saw the post and responded by writing a comment to
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Maria. He wrote that he understood her last few days have been difficult and he
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was hopeful that the new medication along with the increase dose of morphine will
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provide some needed relief. The next day, Jason ran into a friend who said she saw
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his post. She said Maria was an old family friend, was sad to hear of her condition
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and asked Jason how long he thought Maria had left. Now, fully realizing the
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implications on what he had done, immediately went home and tried to remove
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his post but was unable to do so. Besides, even if he had been successful in
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removing it. It may have already been copied by others and posted elsewhere. At
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his next visit with Maria, Jason told her what had happened and apologized. Jason
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then self-reported his breach of patient confidentiality to his Board of Nursing
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and is awaiting the board's decision concerning any disciplinary action.
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- Jason learned the importance of carefully considering the full
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implications of posting any information about patients on any website, including
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hospital sponsored sites. It may at times be appropriate for nurses to express
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empathy and support for patients on a website but they must be careful not to
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disclose private patient information. Inappropriate use of social media can
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derail someone's dream to be a nurse as it did for Emily.
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But even for experienced nurses like Jason, who have exceptional work
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histories, inappropriate use of social media can and does happen. Remember,
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increased access to communication through social media does not change the
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healthcare professional's responsibility to protect patient information. In fact it
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actually makes it easier to inappropriately share information. By
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carefully following standardized guidelines, healthcare professionals can
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responsibly use social media to improve the coordination of patient care. For more
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information, please visit the website of the National Council of State Boards of
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Nursing.
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♪ [music] ♪

Social Media Guidelines for Nurses

July 21, 2014

How well we do Social Media. Check out this video by Socialnomics.

Socialnomics - Social Media Revolution (Updated)

July 19, 2014

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb.

Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent.

In this video, discover how Airbnb uses Hootsuite's social media management system to manage thousands of conversations around the globe. Hootsuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and Hootsuite manages those voices.

What does Airbnb use social for?

  1. Educate and spread the word of what Airbnb is: People need to know what they are offering, why they're good and what's different.
  2. Generate relationships and strengthen community.
  3. Communicate with global networks and manage social CRM.

Hootsuite helps organizations engage with audiences and analyze campaigns across multiple departments and social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard.

About Airbnb

Airbnb logoAirbnb is a website for people to rent out lodging. It has over 500,000 listings in 33,000 cities and 192 countries. Founded in August 2008 and headquartered in San Francisco, the company is privately owned and operated by Airbnb, Inc.

Users of the site must register and create a personal online profile before using the site. Every property is associated with a host whose profile includes recommendations by other users, reviews by previous guests, as well as a response rating and private messaging system.

As of July 2011, the company had raised $119.8 million in venture funding from Y Combinator, Greylock Partners, Sequoia Capital, Andreessen Horowitz, DST Global Solutions, General Catalyst Partners and undisclosed amounts from Youniversity Ventures' partners, Jawed Karim, Keith Rabois, and Kevin Hartz, and from A Grade Investments’ partners, Ashton Kutcher and Guy Oseary.

In April 2014, the company closed on an investment of $450 million by TPG Capital at a valuation of approximately $10 billion.

How to use Social Media for Global Growth Story of Airbnb

July 15, 2014


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